Helping the winter sport community move toward sustainability
WHISTLER, BC -- In an effort to raise awareness about global warming
and take action towards change, Hilltrip hosted the first Protect Our
Winters (POW) Fundraiser in Canada at GLC on Monday April 14th. POW is
a non-for-profit, founded in 2007 by pro snowboarder Jeremy Jones,
whose mission is to build a united front of winter sports enthusiasts
in an effort to restore our winter climates.
The fundraising event for POW to support its advocacy projects and
renewable energy projects that reduce carbon dioxide emissions in the
atmosphere raised $1000. The event was a success; everyone present had
a good time and learned a thing or two from either the Save Our Snow
(SOS) documentary from Clif Bar or the presence of Timmy Turner,
pro-surfer and Executive Producer of the Tsunami Diaries, Second
Thoughts and his forthcoming Cold Thoughts, who was there to introduce
his documentary, answer a few questions and convey an inspiring
message of someone facing adversity and making a positive difference
in this world.
During the evening Marie Fortin took the opportunity to mention a few
facts about global warming in the hope of inspiring everyone to be
part of the solution.
"Scientists are saying we need to cut our global warming pollution by
at least 80% by 2050. We are already hearing things, such as the
carbon tax or pay parking being put in place in Whistler to mitigate
the effect of global warming. This is a small price to pay to avoid
the worst cases scenarios where adaptation to global warming will cost
us way more if we keep on doing business as usual. A report by the
former Vice-President of the World Bank, suggests that global warming
could shrink the global economy by 20%. Taking action now would cost
just 1% of global gross domestic product.
According to scientists, we are past the prevention stage with climate
change, and have been for decades. The problem is that is doesn't look
and feel like a survival crisis right now and, by the time it does, it
will be too late to do anything about it. This is why scientist and
economist are urging politicians to take action and this is why
organizations such as Clif Bar, Ocean Minded, Kokanee, Wistler
Blackcomb, Rossignol, SBC Surf, Hilltrip present this POW Fundraiser.
The wave is rising; it's time to catch it; it's time to take a stand;
it's time to stand for what you believe in; and hopefully, like me,
you believe you can make a difference and you are passionate about the
long-term viability of our beloved winter sports."
A good place to learn about how you can shred you carbon footprint can
be found at
http://protectourwinters.org/10-things-you-can-do . One of the tips
found there is to 'purchase carbon offset credits and help neutralize
carbon emissions' and this is exactly what Hilltrip did to offset the
CO2 emissions produced for Timmy's to come to Whistler; it purchased
$22 worth of Cool-Tags and kept an estimated 3,300 pounds of carbon
dioxide out of the air.