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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"><strong>NEW YORK, NY, March 20, 2008</strong> – The industry-leading winter sports apparel brands, Descente and DNA, have been named the Premiere Apparel Providers of RSN Resort Television, a network that broadcasts to 110 resort communities and is seen by more than 59 million viewers annually. </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">In its first year as the Premiere Apparel Providers for RSN, Descente and DNA will initiate a national television ad campaign as well as outfit selected on-air talent and staff in performance pieces from Descente’s Competition, TEC, and Alpine Team lines, a freeride style from DNA.<span style="mso-spacerun: yes;"> </span>On-air hosts will also receive Descente and DNA base layer pieces and accessories. </span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"> </span></span></p> <p class="MsoBodyText" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">“Both Descente and DNA are proud to announce their partnership with RSN Television,” said Curt Geiger, Vice President of Descente North America. “It is a significant union among three brands whose purpose is to promote and strengthen resorts, retailers, and product development for skiing, snowboarding, and all other mountain sports.”</span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"> </span></span></p> <p class="MsoBodyText2" style="margin: 0in 0in 0pt;"><span style="color: black;"><span style="font-size: small;"><span style="font-family: Times New Roman;">“We are delighted to have Descente and DNA as the Premiere Apparel Providers of RSN,” said Mark Burchill, CEO of RSN. “The Descente and DNA brands represent a legendary tradition of excellence that are closely aligned with the values and demands of our passionate viewers.”</span></span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"> </span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: small; font-family: Times New Roman;">About RSN</span></span><span style="font-size: 8.5pt; font-family: Arial;"><br /></span><span style="mso-bidi-font-size: 8.5pt;"><span style="font-size: small; font-family: Times New Roman;">RSN Resort Television is a national television network that specializes in creating and distributing outdoor content for America’s premier resorts, including 110 mountain and beach destinations across the country. RSN features local programming geared towards information, recreation, and entertainment. From exciting destinations such as Aspen, Vail, Lake Tahoe, Mount Snow, Key West, and Myrtle Beach, RSN is able to reach a special audience in their favorite places to play. To learn more about RSN, visit RSN.com</span></span></p> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Times New Roman;"> </span></span></p> <h2 style="margin: 0in 0in 0pt;"><span style="text-decoration: underline;"><span style="font-size: small; font-family: Times New Roman;">About Descente and DNA</span></span></h2> <p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="color: black;"><span style="font-size: small;"><span style="font-family: Times New Roman;">Descente is a celebrated apparel company known for its ability to manufacture high-end ski apparel. The DNA label was formed in 2001 to outfit the freeride, teli, and snowboard communities. Armed with 75 years of technical knowledge, product research, and a team of professional riders, DNA is old-school quality with new-school style and execution. To learn more about the DNA and Descente apparel, visit Descente.com, RideDNA.com, and dnaevolutiontour.com.</span></span></span></p> <a href="../articles_readmore.php?read=3992">View Article</a>