2007-02-03 00:00:00, scrim
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Toronto (Jan. 19, 2007) - Red Bull presents Cold Rush, a progression of
skiing that brings together 20 of the sport's top athlete skiers with one
objective: to find the most versatile and best all-around skier. The event
will take place on Red Mountain Resort in Rossland, BC, where the entire
venue sits on top of countless miles of abandoned mining tunnels. To
commemorate the gold rush dreamers of yesteryear, Cold Rush will launch from
an above-ground mine site, with the duration of the event spanning Feb. 9 -
10.
FOR IMMEDIATE RELEASE
COLD RUSH: A PROGRESSION OF SKIING TO FIND THE BEST IN SKIING
Multi-discipline event includes a summit approach, abandoned mine ski
through, freeskiing component and backcountry slopestyle
On Day One, skiers will drop in and ski through the old gold mine and onto a
service road that will lead to a trail head. At the trail head, athletes
will prepare for and commence a summit approach on Mt. Roberts. Once
athletes reach the top of Mt. Roberts, they will prep for the next day by
identifying and inspecting their preferred line of choice.
With Day Two brings the big mountain portion, where skiers will hit their
favourite line down the face of Mt. Roberts. The afternoon on Mt. Roberts
brings a backcounty slopestyle where 3-4 big features will be built and
shaped to allow for a rider-judged jam session.
Rider feedback will be crucial in determining our winner, with points
awarded for each component: Summit - maximum 20 points; Freeskiing - max 40
points; Slopestyle - max 40 points. The athlete who records the highest
score out of 100, also takes home the top and only prize: $10,000.
The athlete roster for Cold Rush represents some of the top talent in the
world, including: Mark Abma who skis out of Whistler, BC; Rory Bushfield,
Whistler; Eric Hjorleifson, Whistler; Andy Mahre, Yakima, Washington; and
Chris Rubens, Revelstoke, BC.
The high-level roster mirrors what Cold Rush aims to bring to North
America's freeski scene. Although Canadians are renown as innovators in the
sport, and our mountains premiere playgrounds, the freeski scene flourishes
in the backcountry away from the eyes and minds of the general public. Cold
Rush aims to bring the incredible skills of the participating athletes to a
resort that accommodates their talents and to an audience that appreciates
their performance.
Additional supporters of this event include K2, Diamir, Colltex, and of
course, Red Mountain Resort.
For a full athlete roster, additional information on Cold Rush, and
post-event images and video, please visit www.redbull.ca/coldrush.
COLD RUSH: A PROGRESSION OF SKIING TO FIND THE BEST IN SKIING
Multi-discipline event includes a summit approach, abandoned mine ski
through, freeskiing component and backcountry slopestyle
On Day One, skiers will drop in and ski through the old gold mine and onto a
service road that will lead to a trail head. At the trail head, athletes
will prepare for and commence a summit approach on Mt. Roberts. Once
athletes reach the top of Mt. Roberts, they will prep for the next day by
identifying and inspecting their preferred line of choice.
With Day Two brings the big mountain portion, where skiers will hit their
favourite line down the face of Mt. Roberts. The afternoon on Mt. Roberts
brings a backcounty slopestyle where 3-4 big features will be built and
shaped to allow for a rider-judged jam session.
Rider feedback will be crucial in determining our winner, with points
awarded for each component: Summit - maximum 20 points; Freeskiing - max 40
points; Slopestyle - max 40 points. The athlete who records the highest
score out of 100, also takes home the top and only prize: $10,000.
The athlete roster for Cold Rush represents some of the top talent in the
world, including: Mark Abma who skis out of Whistler, BC; Rory Bushfield,
Whistler; Eric Hjorleifson, Whistler; Andy Mahre, Yakima, Washington; and
Chris Rubens, Revelstoke, BC.
The high-level roster mirrors what Cold Rush aims to bring to North
America's freeski scene. Although Canadians are renown as innovators in the
sport, and our mountains premiere playgrounds, the freeski scene flourishes
in the backcountry away from the eyes and minds of the general public. Cold
Rush aims to bring the incredible skills of the participating athletes to a
resort that accommodates their talents and to an audience that appreciates
their performance.
Additional supporters of this event include K2, Diamir, Colltex, and of
course, Red Mountain Resort.
For a full athlete roster, additional information on Cold Rush, and
post-event images and video, please visit www.redbull.ca/coldrush.
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