"With many of last year's backcountry tragedies taking place so close to home, we
are extremely cognizant of the importance of avalanche awareness and safety
training," said Gord Vizzutti, Marketing Manager at Kicking Horse Mountain Resort.
"As a resort that sits on the edge of spectacular, but dangerous backcountry
terrain, we are well aware of the importance of precautions as part of our own
comprehensive daily avalanche prevention strategies. This weekend's program gives us
the opportunity to share our knowledge with the public."

The aim of this year's Columbia Brewery Avalanche Awareness Days, held from January
9th to 11th, 2004 in conjunction with the Canadian Avalanche Association (CAA), is
to help people develop a life-long understanding of the backcountry.

"Winter in Canada's mountains is part of our national heritage and we believe that
with respect for nature and the right backcountry know-how, we can enjoy it for
life," said Todd Beernink, of the Canadian Avalanche Association.

Kicking Horse Mountain Resort Avalanche Awareness Days
Schedule of Events:

Saturday, January 10 and Sunday, January 11, 2004:

All Day: Movies and interpretive displays in the Day Lodge
All Day:See how fast you can locate a beacon and win prizes at the top of the
Golden Eagle Express
11 am: View an explosives control demonstration at the top of the Golden Eagle
Express
12 pm: Learn how to use an Avalanche beacon at the top of the Golden Eagle Express
1 pm: Step into a snow profile and look at some crystals at the top of the Golden Eagle Express
2 pm: Witness a Canadian Avalanche Rescue Dog locate a buried victim at the top
of the Golden Eagle Express
4 pm: Prize giveaway in the Day Lodge

Last winter, over 30 mountain communities took Columbia Brewery Avalanche Awareness
Days to the next level. Thanks to healthy public attendance and sponsor support,
over $15,000 was raised towards the Canadian Avalanche Association's Public
Avalanche Bulletin.

For more information about Columbia Brewery Avalanche Awareness Days, please visit:
http://www.avalanche.ca/

Kicking Horse Mountain Resort, Canada's newest all season mountain resort, is 2.5
hours west of Calgary on the Trans Canada Highway. For more information visit
www.kickinghorseresort.com or call toll free 1-866-SKI-KICK.

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For media information about avalanche initiatives at Kicking Horse Mountain Resort,
please contact:
Nicole Pointon Gord Vizzutti
Tel: (403) 920-0250 Tel: (250) 439-5434
Fax:(403) 802-0233 Fax: (250) 344-7441
Email: media@kickinghorseresort.com Email:gvizzutti@kickinghorseresort.com