So yeah. When I first heard about Whistler-based JF Pelchat's new binding design, I maybe didnt pay as much attention as I should have. After a season full of rave reviews, I still didn't do my due diligence and investigate. But then J.Jones gets in there and pens a three year deal with them and I finally go to their website. Never under estimate the power of fanship, I suppose.
Anyways, I'm glad I checked out the skate-influenced design and now, of course, mewants a pair. Look how sexy they are!